Read and analyze “Real-Life Research – TouchWell Storefront Concept and Naming Research,” in your textbook, pp. 359-365, then address the following questions in a 4 page APA-formatted paper:

1. Comment on the general effectiveness of the presentation. Are the slides easy to understand? Do they effectively convey key information? What suggestions would you make for improving the presentation?

2. Comment on the “overall concept appeal” results. What does this slide convey? Does it provide a clear picture? What changes, if any, would you make in the presentation of this information?

3. Comment on the “naming comparison” results slide. A strong contingent of managers favor the TouchWell Care Café name. What would you say to them? What would be your first choice among the names tested based on the research findings? Second choice? Third choice?

4. How would your recommendations for services to offer differ based on the appeal of service? Likelihood to use service? Which one do you think is more important? 5. What would your recommendations be regarding key characteristics of the centers?

Cite six (6) peer-reviewed articles, not including your textbook.