1. How can we turn our strengths into opportunities? 2. How can we turn our weaknesses into opportunities? 3. Is there a need in our HSO that no one is meeting? 4. What could we do today that is not being done? 5. How is our field changing? How can we take advantage of those changes? 6. Who could we support? How could we support them? 7. What are our regions changing community demographics? 8. What new opportunities in the market are becoming available? 9. How is the market changing? 10. What opportunities did we pass but are still available? 11. What would be the ideal opportunity for us? 12. What is the competition ignoring that we can play in our favor?

Threats:

1. What obstacles do we face? 2. Could any of our weaknesses prevent our unit from meeting our goals? 3. Who and/or what might cause us problems in the future? How? 4. Are there any standards, policies, and/or legislation changing that might

negatively impact us? 5. Are we competing with others to provide service? 6. Are there changes in our field or in technology that could threaten our success? 7. Who are our competitors? 8. Has there been an increase in competition lately? Where and why? 9. What are the costs of our resources? Is it affecting our bottom line? 10. What are the economic trends impacting fewer healthcare services in our

industry? Why? 11. Are our suppliers unreliable?