Assume you have been hired by SurveyMonkey as the new corporate trainer. Your first task is to create a PowerPoint presentation on the proper way for users or learners to create a survey or test. Based upon your reading, prepare a 10 to 15 slide PowerPoint presentation on survey- or test-design best practices. Include in your PowerPoint a discussion of each of the following:

• Survey/test goals
• Survey/test question types
• Question sequencing
• Feedback
• Results processing

You must include at least two references, in addition to the textbook. Your PowerPoint presentation must be 10 to 15 slides in length, not including title and reference slides, and formatted according to APA style guidelines as outlined in the Ashford Writing Center. Along with your PowerPoint presentation, be sure to submit a Word document title page to the dropbox for grading.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument. Creating an Effective Test or Survey Instrument Paper.

ADDITIONAL INFORMATION;

Creating an Effective Test or Survey

Introduction

A survey or test is an important part of your business, especially if you have a product or service to sell. You need to know what the potential customers think about your product before you can make an informed decision about whether they will buy it or not. Surveys also help businesses improve their marketing efforts by identifying customer needs and concerns that may not have been obvious before.

To make sure your surveys get results back from recipients who don’t respond right away, be sure they’re easy to take! Here are some tips on how:

Survey the layout of your survey.

• Make sure the layout is easy to read.

• Make sure the questions are in the right order.

• Don’t ask too many questions, or it will be hard for respondents to answer them all!

• Make sure you have a way for respondents to tell you if they have any questions at all.

Ask a question that is relevant to your audience, and do it in a way that makes sense. For example, if you’re asking people if they want to get more information about a product or service, ask them if they are interested in learning more.

Write questions that are difficult to misinterpret.

In order to ensure that your survey is as effective as possible, you should make sure that all of the questions are written in a way that makes them easy for respondents to answer.

To do this:

• Make sure that any questions or statements are clear and precise. For example, if you want to know how many people use a particular software program on their computer at home or work, don’t ask “How many people use this program?” Instead, ask something like “How often do they use this software?” This will help keep things simple for everyone involved (including yourself).

• Ask only one question at a time and keep other related questions off-limits until they have been answered satisfactorily by those who have already been asked the first question(s). If there are multiple potential answers for an initial question—for example: “Do you own any pets,” “Do you own more than one pet” and “Do meowing cats aren’t really pets—you can eliminate these options by asking whether owning dogs counts as having pets before moving onto cats; however if there’s only one possible response per question then it may not matter which one comes first because both would count toward answering our original query anyway.”

Avoid leading questions.

Remember, the goal of any survey or test is to get a representative sample of your users. You want to avoid leading questions because they can bias the results.

For example, if you are asking people questions about their favorite color and then ask them what they think about Microsoft’s new product roll-out, you may get answers that are biased by whether or not they’ve heard about it before. If this happens too often in your surveys or tests (and it probably will), then you’re not getting enough information from each participant’s answers because people won’t be giving honest feedback if they feel like they already know everything being asked by the researcher.

Make your survey brief and interesting.

The best surveys are short, interesting and engaging. They should also be easy to complete. Here are some tips for creating a survey that will get people to take it:

• Make sure the survey is brief. The first rule of effective surveys is that you need to keep them short no more than five questions per page, if possible. You can always ask follow-up questions later on in your email or on social media but don’t make people feel like they have to fill out a whole bunch of annoying pages just because they checked one box off!

• Include rewards for completing the survey (like free trials or coupons). If you have time before launch day, consider offering incentives such as free products or discounts off future orders as an added incentive for taking part in your research efforts now rather than waiting until after launch day when there may not be much value left anyway due both increased competition among retailers vying for consumers’ attention while simultaneously increasing demand from those same consumers looking forward toward purchasing again sometime soon after receiving their first purchase(s), etcetera ad nauseum…

Calculate a response rate.

Once you have completed your survey, it’s time to calculate the response rate. The response rate is the number of responses divided by the number of people you sent your survey to. This is important because it tells you how many people responded to your survey and can be used as a benchmark for future surveys or tests.

To calculate a response rate, divide all responses by how many people were included in each group (total number). Then multiply that number by 100% so that 0% = 1%, 20% = 200%, etc..

Contact your respondents if they don’t respond to the initial mailing.

If the first mailing does not generate enough responses, you should contact your respondents again. You can do this by sending a reminder or even asking them to call you. If they don’t respond, ask them to send their response by mail instead of emailing it back to you.

This may seem like an unnecessary step, but it’s important because people are often reluctant to provide information over email or phone lines—and if they don’t feel comfortable doing so, chances are good that they won’t complete their survey or test with ease either!

It’s important that your survey is easy to take if you want to get an accurate result!

It’s important that your survey is easy to take if you want to get an accurate result!

Make sure the survey is easy to understand, use and complete. Make sure it’s not too long or difficult for people to fill out. Make sure there are no grammar errors in the questions and answers, as this will make them less likely answer correctly (and therefore make your data less accurate). And check that all fields have been filled out correctly – if any don’t exist then delete those sections from the final version of your survey creation toolkit!

Conclusion

I think it’s important to remember that the purpose of a test or survey is to help you understand your users. What I’ve learned through my own testing experiences is that you should be looking for what your users are struggling with and then try to address those problems in your product. By doing this, you’ll help them improve their experience which will ultimately lead them back into using your product again!

So, if something isn’t working quite right (and it might not) go back to step one and make sure everything is aligned correctly before moving on – even though sometimes it can feel like the world will end if we go back and redo something else after all that hard work has already been done! Good luck out there!