Product positioning assignment:  In this assignment, you will develop a personality branding strategy for a celebrity of your choice (real or imagined, dead or alive) to promote a product or service.  Present your personality branding strategy with all components above in a three to four-page written response supported by at least five credible sources with…

  Describe and explain lessons derived from your case study analysis that may be applied and practiced in a future similar situation in which you may mentor, disciple, and coach others in their leadership development.