In this presentation assignment, you will be utilizing Microsoft PowerPoint to identify your client for your final project and discuss direct and indirect competitors for this client. As you list the competitors, explain why you chose these organizations. When creating a presentation, you have two options: use the PowerPoint notes section to add your…

Give some brief history on Holiday Builders, what sets them apart from other builders like them, and who is their biggest competitor.  What are the characteristics of a good sales specialist and how do you resonate with these. (Past jobs: Leasing consultant, hotel front desk agent, tech advisor for apple, real estate transaction coordinator) There…

 After reading Achieving Growth and High Quality by Strategic Intent by Sheehan, compare the concept of strategic intent to Michael Porter's "generic" core strategies. What do you see as the pros and cons for nonprofits? Which would be the better strategy for your marketing plan client?  Submission, APA, 2 paragraphs

 Analyze the differences between organization-centric and audience-centric nonprofit organizations. Discuss some of the reasons that organizations evolve into audience-centric organizations. Provide examples of organizations that have experienced this change in perspective and how their marketing practices exemplify an audience-centric approach.  Submission, APA, 2 pages max

 Briefly describe your experiences, if any, with nonprofit organizations and your reason(s) for taking this class. Next, visit CharityNavigator.org and select "Top Ten Lists" from the website menu at the top of the page. Select one positive and one negative list, choose a nonprofit from each list, and discuss the management and marketing differences between…

Read Chapter 9, 10, 11 and 12. Answer the below questions separately, use textbook citations. 1. When persuaders are faced with the decision of using a large number of weak arguments or a small number of strong arguments, what should they do? Why? 2. Compare and contrast inoculation and forewarning as approaches to persuasion. How…

For this week’s assignment, you have the task of writing both good news and bad news. When writing good news, remember to use the direct approach; however, when writing the bad news, use indirect approach. A single upload is fine, as long as each memo starts on a new page. You are welcomed to use…

Product positioning assignment:  In this assignment, you will develop a personality branding strategy for a celebrity of your choice (real or imagined, dead or alive) to promote a product or service.  Present your personality branding strategy with all components above in a three to four-page written response supported by at least five credible sources with…

  Describe and explain lessons derived from your case study analysis that may be applied and practiced in a future similar situation in which you may mentor, disciple, and coach others in their leadership development.