Must use the attached template and have cover page and a reference page to your SWOT analysis. Other instructions attached.
BUS 4302, Business Policy and Strategy 1
Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to:
4. Evaluate policy creation strategies. 4.3 Examine the role of ethics in organizations. 4.4 Discuss corporate social responsibility and environmental sustainability in organizations.”
Required Unit Resources Chapter 10: Business Ethics, Environmental Sustainability, and Corporate Social Responsibility In order to access the following resources, click the links below. Christian, L. (2011, June 27). A richer shade of green. The Nation, 292(26), 22–23.
https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?dire ct=true&db=asn&AN=61138861&site=ehost-live&scope=site
Podgers, J. (Ed.). (2015, August). Corporations have a role (and a gain) in promoting the rule of law. ABA
Journal, 101(8), 67. https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx ?direct=true&db=asn&AN=108693936&site=ehost-live&scope=site
Unit Lesson Chapter 10 describes the importance of business ethics, environmental sustainability, and social responsibility in strategic management, including such topics as workplace romance, bribery, pollution abatement, whistleblowing, and philanthropy. Issues related to these topics can significantly bolster or derail the best strategic plan, so Chapter 10 explains how these topics can best be managed. This unit will focus on an organization’s ethics, social responsibilities, and environmental sustainability. Social responsibility is what an organization does (to be preventive rather than reactive) to protect living things. Living things are considered as people, animals, and plants. Sustainability is what the organization does to preserve and protect rather than destroy or harm the environment. Examples of damage include pollution and contamination of a local area where the organization produces goods. Organizations can make efforts to prevent damages and maintain a safe and efficient work environment for their employees, community, and customers.
Business Ethics Good business ethics should be one of the main pillars within any organization. Ethics can impact an organization’s image, reputation, reliability, and overall business. The textbook describes good ethics as “good business” (David et al., 2020, p. 301). Thus, bad ethics can cause an organization to fail, even with an effectively planned strategy. Business ethics is defined as the conduct within an organization that guides decision-making and procedures. There are seven ethical principles listed in Table 10-1 in your textbook. Think about how these principles are utilized day-to-day within your favorite product or service.
UNIT VII STUDY GUIDE
Ethics and Social Responsibility
BUS 4302, Business Policy and Strategy 2
UNIT x STUDY GUIDE
Title
Examples of each are listed below:
Principle Description
Trustworthy Ensure you have a positive image that reflects honesty and is welcoming.
Open-minded Ensure you consider ethical implications both internally and externally.
Honor commitments Ensure all commitments, warranties, and advice is honored.
Do not mislead Avoid false advertisements, exaggeration, and lying to stakeholders.
Responsible Show your community that you care about them.
Eliminate questionable activity
Be transparent and upfront internally and externally to your stakeholders.
Treat others as you would want to be treated.
Simply put, treat others with dignity and respect.
When you have a moment, search the Internet for large corporations that have faced large class action law suits due to legal and moral conduct. Some of these corporations have paid billions of dollars in settlements, some of which are no longer existent. Companies such as Enron and WorldCom (parent company of MCI) are no longer operating due to their legal breaches and misconduct. These organizations failed due to corporate greed, poor management, and lack of industry oversight. These failed entities were enormous and created secondary and tertiary effects that affected the U.S. and global economy for many years. Other products or services that often mislead consumers are anti-aging and weight loss products. Ethical issues in this area include false credentials, such as educational attainments or experiences. Transparency is critical, especially with a social-media-driven society that can receive instant news and updates. Social media is extremely effective because it is relatively inexpensive, readily available, and easy to use. Social media can be used to promote a product in a positive or negative manner.
Whistleblowing and Bribes Whistleblowing is the legal requirement that states every employee has the legal obligation to report unethical behavior. Sometimes, a whistleblower can receive up to 25% of litigation fines if the organization is found guilty and penalized. One such example was a whistleblower who alerted the IRS regarding offshore accounts that were not being taxed appropriately. The IRS awarded over $100 million to this individual. Other cases included 10s of millions of dollars to whistleblowers. Bribery is offering, giving (including kickbacks), receiving, or influencing an individual or organization with services or products in exchange for influence related to a person’s action. Bribes are considered illegal in the United States, while in some countries, this is normal business and perfectly legal. An example would be a defense corporation bribing a government-contracting officer to ensure they receive direct source funding. This would mean that because the oversight leader is being bribed, he or she is influenced to not allow competing entities the ability to also compete for specific government contracts.
BUS 4302, Business Policy and Strategy 3
UNIT x STUDY GUIDE
Title
Social and Environmental Responsibility Social and environmental responsibility is an organization’s ability to promote a positive impact within their community. This can be accomplished through charitable support and protective measures that protect the environment. Each year, Fortune magazine publishes a list of companies that are admired or unadmired globally. When you have a moment, conduct a simple Internet search, and locate the most recent list. Do you recognize any of the companies? Are you surprised by how they are rated? An example of a corporation that has been socially responsible is the Wal-Mart Corporation. During most major disasters, they have leveraged their mass transportation network to quickly transport needed goods to affected areas. An example of this can be seen in the way that Wal-Mart responded during the aftermath of Hurricane Katrina; Wal-Mart was able to transport food and water to areas that the local and state governments had trouble supporting due to exhausting all support services. Corporations are also adapting to more environmentally-friendly products and services. This can include lower emission vehicles, green products becoming commercially available, and supporting wildlife.
Reference
David, F. R., David, F. R., & David, M. E. (2020). Strategic management: A competitive advantage approach,
concepts and cases (17th ed.). Pearson. https://online.vitalsource.com/#/books/9780135203736
Suggested Unit Resources In order to access the following resources, click the links below. The chapter presentation below will provide you with additional information on this unit’s concepts. Access the Chapter 10 Presentation. Access for PDF version of the Chapter 10 Presentation.
,
Strategic Management Concepts: A
Competitive Advantage Approach,
Concepts and Cases Seventeenth Edition
Chapter 10
Business Ethics,
Environmental
Sustainability and
Corporate Social
Responsibility
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
If this PowerPoint presentation contains mathematical equations, you may
need to check that your computer has the following installed:
1) MathType Plugin
2) Math Player (free versions available)
3) NVDA Reader (free versions available)
1
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Learning Objectives
10.1 Explain why good ethics is good business in strategic
management.
10.2 Explain why whistle-blowing, bribery, and workplace
romance are strategic issues.
10.3 Discuss why environmental sustainability is a key issue
in strategic planning.
10.4 Discuss why corporate social responsibility (CSR) is a
key issue in strategic planning.
After studying this chapter, you should be able to do the following:
10.1 Explain why good ethics is good business in strategic management.
10.2 Explain why whistle-blowing, bribery, and workplace romance are
strategic issues.
10.3 Discuss why environmental sustainability is a key issue in strategic
planning.
10.4 Discuss why corporate social responsibility (CSR) is a key issue in
strategic planning.
2
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Figure 10.1 The Comprehensive,
Integrative Strategic-Management Model
Source: Fred R. David, “How Companies Define Their Mission,” Long Range Planning 22, no. 1 (February
1989): 91. See also Anik Ratnaningsih, Nadjadji Anwar, Patdono Suwignjo, and Putu Artama Wiguna, “Balance
Scorecard of David’s Strategic Modeling at Industrial Business for National Construction Contractor of
Indonesia,” Journal of Mathematics and Technology, no. 4, (October 2010): 20.
This chapter is highlighted in the strategic management model on this slide.
Note that the material in this chapter informs all of the earlier steps in the
model.
3
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Business Ethics
• Business Ethics
– principles of conduct within organizations that guide
decision making and behavior
Good business ethics is a prerequisite for good strategic management; good
ethics is just good business!
4
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Social Responsibility, Environmental
Sustainability
• Social Responsibility
– actions an organization takes beyond what is legally
required to protect or enhance the well-being of living
things
• Sustainability
– the extent that an organization’s operations and actions
protect, mend, and preserve rather than harm or
destroy the natural environment
Business ethics, social responsibility, and environmental sustainability issues
are interrelated and impact all areas of the strategic management process.
5
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Table 10.1 Seven Principles of
Admirable Business Ethics
1. Be trustworthy; no individual or business wants to
engage in business with an organization it does not trust
2. Be open-minded, continually asking for "ethics-related
feedback" from all internal and external stakeholders.
3. Honor all commitments and obligations.
4. Avoid misrepresenting, exaggerating, or misleading with
print materials, actions, or words.
5. Visibly be a responsible community citizen.
6. Use your accounting practices to identify and eliminate
questionable activities.
7. Follow the Golden Rule: "Do unto others as you would
have them do unto you."
All strategy formulation, implementation, and evaluation decisions have ethical
ramifications. It does pay to be ethical; high-performing companies generally
exhibit high business ethics.
6
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
How to Establish an Ethics Culture
Code of Business Ethics
• To ensure that the code of ethics is read, understood,
believed, and remembered, periodic ethics workshops are
needed to sensitize people to workplace circumstances in
which ethics issues may arise.
A key ingredient for establishing an ethics culture is to develop a clear code of
business ethics. Merely having a code of ethics, however, is not sufficient to
ensure ethical business behavior.
7
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Business Ethics Topics That Have
Become Important
• Whistle-blowing
• Bribery
• Workplace romance
Three important business ethics topics of current importance are whistle-
blowing, bribery, and workplace romance.
8
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Whistle-Blowing
• Whistle-blowing refers to employees reporting any
unethical violations they discover or see in the firm
Employees should practice whistle-blowing, and organizations should have
policies that encourage whistle-blowing.
9
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Avoid Bribery
Bribery
• the offering, giving, receiving, or soliciting of any item of
value to influence the actions of an official or other person
in discharge of a public or legal duty
• a crime in most countries of the world, including the United
States
The gift may be any money, goods, actions, property, preferment, privilege,
emolument, object of value, advantage, or merely a promise or undertaking to
induce or influence the action, vote, or influence of a person in an official or
public capacity.
10
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Workplace Romance
Workplace romance can be detrimental to morale and
productivity
• favoritism complaints can arise
• confidentiality of records can be breached
• reduced quality and quantity of work could result
• personal arguments can lead to work arguments
• whispering secrets can lead to tensions
• sexual harassment charges may ensue
• conflicts of interest could arise
Workplace romance is an intimate relationship between two consenting
employees, as opposed to sexual harassment, which the Equal Employment
Opportunity Commission (EEOC) defines broadly as unwelcome sexual
advances, requests for sexual favors, and other verbal or physical conduct of a
sexual nature.
11
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Environmental Sustainability
• Employees, consumers, governments, and society are
especially resentful of firms that harm rather than protect
the natural environment.
• Conversely, people today are especially appreciative of
firms that conduct operations in a way that mends,
conserves, and preserves the natural environment.
The ecological challenge facing all organizations requires managers to
formulate strategies that preserve and conserve natural resources and control
pollution.
12
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Sustainability Reports
Sustainability report:
• reveals how a firm’s operations impact the natural
environment
• discloses to shareholders information about the firm’s labor
practices, product sourcing, energy efficiency,
environmental impact, and business ethics practices
A bad sustainability record will hurt the firm in the market, jeopardize its
standing in the community, and invite scrutiny by regulators, investors, and
environmentalists.
13
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
ISO 14000/14001 Certification (1 of 2)
• The I S O 14000 family of standards concerns the extent to
which a firm minimizes harmful effects on the environment
caused by its activities and continually monitors and
improves its own environmental performance.
Based in Geneva, Switzerland, the International Organization for
Standardization (ISO) is a network of the national standards institutes of 147
countries, with one member per country. The ISO is the world’s largest
developer of sustainability standards.
14
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
ISO 14000/14001 Certification (2 of 2)
• I S O 14001 is a set of standards adopted by thousands of
firms worldwide to certify to their constituencies that they
are conducting business in an environmentally friendly
manner
• Results in an Environmental Management System (E M S)
The ISO 14001 standard offers a universal technical standard for
environmental compliance that more and more firms are requiring not only of
themselves but also of their suppliers and distributors.
15
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Reasons Why Preserving the
Environment Should Be a Permanent
Part of Doing Business (1 of 2)
• Consumer demand for environmentally safe products and
packages is high.
• Public opinion demanding that firms conduct business in
ways that preserve the natural environment is strong.
• Environmental advocacy groups now have more than 20
million Americans as members.
• Federal and state environmental regulations are changing
rapidly and becoming more complex.
The next two slides identify reasons why preserving the environment should
be a permanent part of doing business.
16
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Reasons Why Preserving the
Environment Should Be a Permanent
Part of Doing Business (2 of 2)
• Many lenders are examining the environmental liabilities of
businesses seeking loans.
• Many consumers, suppliers, distributors, and investors
shun doing business with environmentally weak firms.
• Liability suits and fines against firms having environmental
problems are on the rise.
17
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Corporate Social Responsibility
• Ralph Nader proclaims that organizations have
tremendous social obligations.
• Milton Friedman asserts that organizations have no
obligation to do any more for society than is legally
required.
Some strategists agree with Ralph Nader, who proclaims that organizations
have tremendous social obligations. Friedman may contend that it is
irresponsible for a firm to give monies to charity.
18
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Corporate Social Responsibility
(CSR) and Performance
• Research reveals a u-shaped relationship between CSR
and corporate financial performance, whereby firms with
the greatest CSR are generally also the firms with the
highest financial performance; firms with the lowest CSR
tend to have higher performance than those with moderate
social responsibility.
• Important to know that no social need can be met if the
firm fails.
CSR is related to firm financial performance.
19
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Food Suppliers and Livestock
Welfare
• Consumers expect humane treatment of animals.
• Consumers are flocking to organic products.
Many consumers expect that animals will be treated humanely and that
organic options be available.
20
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Wildlife Welfare
• Consumers globally are becoming increasingly intolerant
of any business or nation that directly or indirectly destroys
wildlife, especially endangered wildlife, such as tigers,
elephants, whales, songbirds, and coral reefs.
Affected businesses range from retailers that sell ivory chess pieces to
restaurants that sell whale meat.
21
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Table 10.5 10 Companies With The
Best CSR Reputation as Rated by
Consumers
1. The Lego Group
2. Microsoft
3. Google
4. Walt Disney Company
5. BMW Group
6. Intel
7. Robert Bosch
8. Cisco Systems
9. Rolls-Royce Aerospace
10. Colgate-Palmolive
22
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Figure 10.2 How to Gain and Sustain
Competitive Advantages
23
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
Copyright
24
- Slide 1: Strategic Management Concepts: A Competitive Advantage Approach, Concepts and Cases
- Slide 2: Learning Objectives
- Slide 3: Figure 10.1 The Comprehensive, Integrative Strategic-Management Model
- Slide 4: Business Ethics
- Slide 5: Social Responsibility, Environmental Sustainability
- Slide 6: Table 10.1 Seven Principles of Admirable Business Ethics
- Slide 7: How to Establish an Ethics Culture
- Slide 8: Business Ethics Topics That Have Become Important
- Slide 9: Whistle-Blowing
- Slide 10: Avoid Bribery
- Slide 11: Workplace Romance
- Slide 12: Environmental Sustainability
- Slide 13: Sustainability Reports
- Slide 14: ISO 14000/14001 Certification (1 of 2)
- Slide 15: ISO 14000/14001 Certification (2 of 2)
- Slide 16: Reasons Why Preserving the Environment Should Be a Permanent Part of Doing Business (1 of 2)
- Slide 17: Reasons Why Preserving the Environment Should Be a Permanent Part of Doing Business (2 of 2)
- Slide 18: Corporate Social Responsibility
- Slide 19: Corporate Social Responsibility (CSR) and Performance
- Slide 20: Food Suppliers and Livestock Welfare
- Slide 21: Wildlife Welfare
- Slide 22: Table 10.5 10 Companies With The Best CSR Reputation as Rated by Consumers
- Slide 23: Figure 10.2 How to Gain and Sustain Competitive Advantages
- Slide 24: Copyright
Leave a Reply