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Timberline Health, an integrated delivery system serving residents in five counties in eastern Washington, is considering new opportunities to increase community awareness of the organization’s outpatient health services. As the new business development manager of hearing health services, Jack Andrews is responsible for evaluating the feasibility of marketing activities for the hearing service line and must allocate resources to promotional activities that forecast positive return on investment. One option under consideration is to sponsor the health and wellness pavilion at the Spokane County Fair. Research from comparable markets has shown

that wellness fairs are not only effective at educating communities about potential risk factors for health problems, including hearing loss but also increasing consumer awareness of new or existing health services provided by local health organizations. These activities are essential to Timberline Health’s mission within the community.

Since little is known about the hearing status of residents in the market area, Jack enlists the services of his organization’s epidemiologist, Dr. Ruth Litchfield, to help him evaluate the potential return on investment for this marketing campaign. Dr. Litchfield incorporates several factors into her analysis. She reviews public health data on hearing loss, occupational and age distribution data for local residents, as well as a query of Timberline Health’s patient databases. Based on this research, she estimates the prevalence of hearing loss in the five-county service area at 18 percent, slightly higher than the national average (NIH, 2010). Jack receives information from the fair’s sales and marketing department to help in his calculations. Specifically, sponsorship consists of an investment of $50,000 for the design and production of promotional materials and rental of pavilion space for the duration of the twelve day fair. Data from the previous three years shows on average 250,000 people attend the fair, of which 1% visit the wellness pavilion and participate in health screening services.

If Timberline Health is to offer mobile hearing screening, the organization must invest in new portable audiology equipment. Jack receives a quotation from his supplier and estimates the total investment in new audiometers and audiometric booths at $16,000. Timberline Health will use existing diagnostic equipment to test people who have failed the initial screening (i.e. test positive for hearing loss), so it is unnecessary to invest in additional equipment for the hearing centers. Vendor specifications for the screening and diagnostic equipment are indicated in Table 1. Timberline Health, an integrated delivery system serving residents

Table 1

Vendor equipment specifications

Equipment	Sensitivity	Specificity
Portable audiology equipment for free screening	90%	96%
Clinic-based audiology equipment for follow-up diagnostic testing	99%	99%

Furthermore, Jack calculates that he must provide coverage for three 6-hour shifts per day and each shift must have three audiologists to meet the demand for screening tests. He anticipates hiring nine people to provide coverage for the duration of the fair. The hourly rate for audiologists is

$37.50.

People who fail the initial screening at the fair are referred to an audiologist for a diagnostic test. Jack assumes in his calculations that all people who are referred for diagnostic testing follow up with an audiologist in one of Timberline Health’s hearing centers. Initial screening tests at the fair are free; however, Timberline Health charges $57.00 for a diagnostic hearing test, which costs the organization $24.00. Using past sales data and industry metrics, Jack forecasts that of the total number of people diagnosed with hearing loss at hearing centers only 20% will purchase hearing aids (NIH, 2010). He reviews sales and margin data from the prior year to identify the product mix for his calculations as indicated in Table 2.

Table 2

Sales and margin data

Hearing Aids	Unit Price	2015 Sales	Margin
Low-end	$1,000	$400,000	25%
Mid-range	$2,500	$1,250,000	45%
High-end	$4,000	$400,000	60%

Reference

National Institutes of Health (NIH) (2010, October 1). Fact Sheet: Hearing aids. Retrieved from

U.S. Department of Health and Human Services: National Institutes of Health:

https://report.nih.gov/nihfactsheets/viewfactsheet.aspx?csid=95

Write a Briefing report (no more than 3 pages) meeting the needs of Dr. Litchfield’s request:

Dr. Litchfield requests your assistance in conducting a needs assessment for hearing services in the five-county service area. Consider the following in your assessment:

1.   Population demographics play a determining role in the types of health services needed by communities. What demographic data may be important in determining the need for hearing services? (the National Institute on Deafness and Other Communication Disorders is a good resource)

2.   Timberline Health has a robust electronic health record with strong data analytic capabilities. How might this data be analyzed to evaluate the need for hearing services in the community?

3.   Timberline Health provides a wide array of health services to patients in the community.

Design a screening questionnaire (as an attachment to the report) for use in primary care clinics to help identify community need for hearing services (no more than 5-10 questions using Six Steps Creating Effective Questionnaire).

4.   What other factors may influence the need for hearing services in the community?

**When appropriate, refer to credible resources following APA format. Timberline Health, an integrated delivery system serving residents

 

 

MORE INFO 

Timberline Health

Introduction

Timberline Health Senior Care is a place that was built on love. Our mission is to provide quality care for seniors in an environment that enriches their lives by putting the needs of our residents first. We believe everyone can benefit from this type of long term care and we offer short term rehab, long term care 2 days per week outpatient rehab 2 days per week memory care unit which helps dementia patients live comfortably at home with family or friends providing services like meal preparation assistance taking trips to grocery stores shopping malls etc…

Timberline Health Senior Care is a place that was built on love.

Our facility was built on love. We are a family owned and operated business, with over 20 years experience providing care for seniors in the Portland area. We have a small staff that cares about each resident like family, because they know what it’s like to be cared for by someone who LOVES them.

We are known as one of the best facilities in Oregon because we focus on serving our residents with Christian values while providing excellent care at affordable prices!

We offer a wide range of services including assisted living, independent living, memory care and more! If you’re looking for an assisted living facility near Portland call us today at 503-234-7458 or visit us online at www1

The facility has been in business for 20 years and recently changed ownership in March 2018.

The facility has been in business for 20 years and recently changed ownership in March 2018. We are going through a renovation and expansion project to exceed the care provided today with new upgrades, programs, and activities that will help our patients thrive.

The facility is going through a renovation and we want to surpass the care provided today with new upgrades, programs, and activities.

As you know, the facility is going through a renovation and we want to surpass the care provided today with new upgrades, programs and activities. The name of this new facility will be Timberline Health Senior Care. It will be a place where residents can live out their lives with dignity and peace as they age gracefully into old age.

Our mission is to provide quality care for seniors in an environment that enriches their lives by putting the needs of our residents first.

Our mission is to provide quality care for seniors in an environment that enriches their lives by putting the needs of our residents first. We do this by focusing on the individual, not the illness or disease. By putting your needs first, we ensure that you enjoy life at Timberline Health Senior Care with dignity, respect and compassion.

We believe that each person has a right to be treated with dignity and respect at all times; therefore we will make every effort to accommodate individual requests made by our residents regarding mealtime timing or other matters affecting personal well-being or comfort within our facility

We believe that everyone can benefit from this type of long term care.

Long-term care is health care services provided to people who are no longer able to live independently. It’s often the last stage of life, and it can be difficult for loved ones if you can’t manage it on your own anymore.

But that doesn’t mean it’s impossible! There are many benefits of long term care:

• You can stay independent with help from caregivers or family members. This helps you maintain an active lifestyle while still having someone around to help out when needed.

• Families receive support as they adjust to their new role as caregivers and share more responsibilities within their homes instead of sending them away so much in order for them not only survive but thrive too!

We offer short term rehab, long term care, outpatient rehab 2 days per week, and a memory care unit.

We offer short term rehab, long term care, outpatient rehab 2 days per week, and a memory care unit.

• Short Term Rehab: This service is for those who need help with their physical or occupational therapy after completing their stay in our residential program. After completing the short term program you can return home but will still be required to attend weekly outpatient therapy sessions.

• Long Term Care: This service is for those who need help with daily activities like bathing or getting dressed after they have completed their residential stay at Timberline Health.

Our staff have been working together for years and are dedicated to providing excellent care to our residents.

Our staff have been working together for years and are dedicated to providing excellent care to our residents. Our team members know each other well, which makes it easy to communicate in a comfortable environment. We also have a lot of experience with the residents’ needs, so we can make sure that they receive the right care at the right time.

Our team members are there for each other as well as our residents and families.

Our team members are there for each other as well as our residents and families. We encourage our staff to take on tasks that they might not normally do, like personal care or housekeeping, so we can better support the overall experience at Timberline Health.

We also make it a priority to connect with each other outside of work: whether it’s taking part in sports teams or attending social events together, we all have fun while staying focused on the mission of providing exceptional care to our patients.

Each resident has a specific staff member that they work with daily so they know who to expect when they come in for their care.

The staff at Timberline Health are friendly, caring and knowledgeable. They have a deep understanding of the needs of each resident and are dedicated to helping them live their best life. Each resident has a specific staff member that they work with daily so they know who to expect when they come in for their care.

The doctors and nurses on our team have been working together for years, which means we’re sensitive to our patients’ needs as well as yours!

Conclusion

Our facility is a place where seniors can live out their lives in comfort and safety. We are committed to providing a wide range of services for those who need help with daily living or medical issues. Our goal is to offer the best care for our residents so they can stay at home as long as possible, be active members in their community, and live healthy lives with dignity.